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Volunteers gain digital skills to spread the message of RainbowBiz

Digital Communities

Volunteers gain digital skills to spread the message of RainbowBiz


Flintshire based social enterprise RainbowBiz wanted to ensure its users could get involved in its community projects and events through digital technology.

DCW trained some of its staff and volunteers so they could increase the organisation’s digital reach and share their learning to help get other people online.

Why
RainbowBiz is dedicated to bringing people together to promote equality and diversity and create more cohesive communities. It has a flourishing programme of activities but was concerned that it wasn’t promoting these effectively online. More significantly, the organisation recognised that even if it did do more online, its supporters might not be able to access the information and were possibly missing out on other benefits of using digital technology.

How
Sue Oliver, Director of RainbowBiz contacted DCW, who agreed to deliver some training to project volunteers. The training had a dual purpose – to show the volunteers how to use online tools and social media to promote the project; and give them the confidence to help get other people online.

The course was carefully tailored to make sure it was pitched at the right level and met the needs of everyone attending. It also covered the essentials of staying safe online to help safeguard the vulnerable adults who use the organisation’s services.

Impact
Sue said, “The support from DCW has been invaluable in up-skilling our fantastic social enterprise volunteers.”

RainbowBiz has been inspired to expand its social reach through the creation of specific hashtags and can now use analytic tools to monitor the success of its marketing activities. Volunteers are able to create content, including photos, short videos and write-ups, and then upload them onto the web and social media sites.

One of the people who attended the training, Dave Williams, said, “As a result of the DCW training, I’ve registered as a Digital Champion so I can access on-line training courses and increase my IT knowledge. I’m looking forward to helping deliver training to the people I support in my workplace.”

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